Global Social Media Success Stories at the 4th Annual E-Tourism Africa Summit

Jason Shlosberg, the American tourist who created of “The Battle of Kruger” the safari video that went on to become an award winning Internet sensation will be returning to South Africa to speak at the 4th Annual E Tourism Africa Summit taking place in Cape Town on the 15th and 16th of September.

Shlosberg shot the video on a visit to Kruger National Park in 2004 when he witnessed the most incredible encounter between lions, buffalos and a crocodile. The world famous video is now the 12th most watched video on YouTube with over 62 Million views to date, has won numerous awards and has been featured on National Geographic, Animal Planet and international news channels, and YouTube co-creator Chad Hurley named it as his favourite video ever posted on the site.

The video is widely regarded as the greatest example of travel content going “viral” and the power of user generated content to market destinations, with over 62 Million people watching South African content with no marketing input or budget.

This is just one of the many international social media success stories being featured at this year’s E Tourism Africa Summit, which is sponsored by both South African Tourism and Cape Town Tourism. Also appearing this year will be the digital team from Visit Britain, recently named the most influential online Tourist Board as well as leading digital agency MDS Ideas who managed the famed “Best Job In the World” campaign for Queensland Tourism in Australia.

They will be joined by top industry players from Google, Trip Advisor, Expedia, the International Federation of IT in Travel and Tourism, and others including the Founder and CEO of Travelbod, a new travel social network that connect travellers with local people to provide them with genuine local and advice and expertise. You can see all of the speakers and panelists here.

William Price, the global head of e-marketing at South African Tourism said the line up of international speakers will give the industry a real boost. “One of the most remarkable features of online and social media is the low cost and how it allows small players to reach a global audience. The Battle of Kruger has been seen by over 62 million people on YouTube alone and yet it cost Kruger National Park and South Africa absolutely nothing. The tourism industry needs to understand how to leverage these opportunities. SA Tourism is delighted to be sponsoring the E Tourism Africa Summit and we know that we will all learn and gain new insights from the summit on how we can turn real life experiences into online experiences that can be shared around the world for the benefit of both local tourism businesses and South Africa”, said Price.

Mariette Du Toit-Helmbold, CEO of Cape Town Tourism said it “Cape Town Tourism is again a proud partner of the E Tourism Africa Summit. We are committed to be a leading voice in eMarketing and social media and will continue to play a proactive role in this regard. It’s vital that the tourism industry keep up to date with new internet trends and understand how consumer behaviour is changing in the online space. The summit will be a great opportunity for tourism businesses to hear from global online experts such as Trip Advisor and Expedia, as well as sharing social media success stories in tourism – both locally and globally”.

The upcoming E Tourism Africa Summit will take place at the Cape Town International Convention Center on the 15th and 16th of September. The 1st day of the summit will feature a packed program of international speakers and the second day of the summit will be an optional day of training seminars on digital marketing, social media and e-commerce or optional panel sessions addressing critical issues for the development of local, regional and African tourism online. All delegates attending the summit will also receive the online tourism textbook – “E Tourism Frontier’s Guide to Online Tourism – the South African Edition” which is sponsored by South African Tourism.

Registration for the E Tourism Africa Summit 2011 is open now- please click here for full details, downloadable programmes and registrations.


Posted on June 9, 2013, in Sudan life style and tagged , , , , , , . Bookmark the permalink. 1 Comment.

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